Publications

Christmas In Numbers
2017

Christmas In Numbers (Julen i Tal) is a guide, that will improve your small talk skills. The book is based on analysis, data, statistics and Social Media-data gathered from 746.998.338 interactions on Facebook, YouTube and Instagram and gives you a unique knowledge about a lot of things you may or may not need to know. Based on the motto: Better to know a little about a lot, than a lot about a little Julen i Tal will leave you wiser on subjects ranging from G-strings and Bockwurst to Yala the hippo.

Christmas In Numbers (Julen i Tal) is a guide, that will improve your small talk skills. The book is based on analysis, data, statistics and Social Media-data gathered from 746.998.338 interactions on Facebook, YouTube and Instagram and gives you a unique knowledge about a lot of things you may or may not need to know. Based on the motto: Better to know a little about a lot, than a lot about a little Julen i Tal will leave you wiser on subjects ranging from G-strings and Bockwurst to Yala the hippo.

Christmas In Numbers
2016

Christmas In Numbers (Julen i Tal) is the first in a series of Orbit publications that focuses on consumers in a specific context. The book is based on analysis, data and statistics and will transform your view of the holiday season. Regardless of how turned on you are by data driven insights, we promise that you will become wiser on a large range of Christmas related subjects such as erythropoietin (EPO), Danish sausages, photocopy machines, condoms and consumers consumption of prunes. That is of course if you manage to read the entire book and statistically there’s only a 25% chance of that.

Christmas In Numbers (Julen i Tal) is the first in a series of Orbit publications that focuses on consumers in a specific context. The book is based on analysis, data and statistics and will transform your view of the holiday season. Regardless of how turned on you are by data driven insights, we promise that you will become wiser on a large range of Christmas related subjects such as erythropoietin (EPO), Danish sausages, photocopy machines, condoms and consumers consumption of prunes. That is of course if you manage to read the entire book and statistically there’s only a 25% chance of that.

The Two-Headed
Consumer

The Two Headed-Consumer unlocks the secrets of the modern consumer. It explores how our media habits are merely the symptoms of a far deeper shift in the consumer mindset generated by the maturing of connected technology and its integration into our everyday lives. It exposes how the expanding digital economy has created a new set of preconditions for companies and brands wishing to engage with consumers. And it studies how marketing attention have been distracted by coming to terms with the new media landscape – while far more fundamental changes have occurred to the traditional consumer-brand relationship.

The Two-Headed Consumer does not spell the death of marketing as we know it, quite the contrary, it illustrates how there has never been a time where leadership and marketing vision are so greatly needed.

The Two Headed-Consumer unlocks the secrets of the modern consumer. It explores how our media habits are merely the symptoms of a far deeper shift in the consumer mindset generated by the maturing of connected technology and its integration into our everyday lives. It exposes how the expanding digital economy has created a new set of preconditions for companies and brands wishing to engage with consumers. And it studies how marketing attention have been distracted by coming to terms with the new media landscape – while far more fundamental changes have occurred to the traditional consumer-brand relationship.

The Two-Headed Consumer does not spell the death of marketing as we know it, quite the contrary, it illustrates how there has never been a time where leadership and marketing vision are so greatly needed.

The Echo Effect

The Echo Effect is the companion publication to The Two Headed Consumer. The Echo Effect challenges the communication industry’s deep-seated work processes and methodologies that have been employed since the Mad Men days. It looks at how true innovation is in short supply and shows how the aging advertising industry still prefers to rely on guesswork rather than leveraging the new types of data available today.
 
The Echo Effect outlines the practical steps needed to reconnect with the consumer. It details new consumer-centric methods and approaches to developing effective marketing communication. The book looks beyond the hype of the new media landscape and outlines the must haves & must knows needed to create effective communication strategies that echo.

The Echo Effect is the companion publication to The Two Headed Consumer. The Echo Effect challenges the communication industry’s deep-seated work processes and methodologies that have been employed since the Mad Men days. It looks at how true innovation is in short supply and shows how the aging advertising industry still prefers to rely on guesswork rather than leveraging the new types of data available today.
 
The Echo Effect outlines the practical steps needed to reconnect with the consumer. It details new consumer-centric methods and approaches to developing effective marketing communication. The book looks beyond the hype of the new media landscape and outlines the must haves & must knows needed to create effective communication strategies that echo.

0 min. from the city centre
3 min. from Illum’s parking
5 min. from Jeudan’s parking
6 min. from Magasin’s parking

 

Orbit Red is situated right amongst the consumers, the shops and the brands, constantly reminding us of the competition we and our clients are facing. If you come by car and you’re an optimist you could find a parking spot right around the corner. If you are a realist, you will always find a spot in one of the parking houses nearby. If you come and go by taxi, Højbro Plads is the place to be.


Orbit Red ApS
Niels Hemmingsens Gade 1, 1. sal
DK-1153 Copenhagen
Tel. +45 20 15 68 08
CVR nr: 36 49 97 45


Find us here


Orbit Red ApS
Niels Hemmingsens Gade 1, 1. sal
DK-1153 Copenhagen
Tel. +45 20 15 68 08
CVR nr: 36 49 97 45

Orbit image
Orbit image

We support!

au_logo
Go to top

Yes, we use cookies on our site. By browsing the site you accept the use of cookies. Read our Cookie Policy here

Yes, we use cookies on our site. By browsing the site you accept the use of cookies. Read our Cookie Policy here