The Orbit Agency logo

The
Fact-Based Agency

See our cases

If it’s not fact-based,
it’s guessing.
We deliver high ROI
by harnessing the power of outstanding creativity and consumer-centric data.

Advertising
Branding
Product Development
Consumer Analysis
Message Modelling™
Digital Web & App
Social Media
Influencer & Ambassador
Design
Direct / BtoB & BtoC
Event & Experiential
Content Production

Untraditional
by design

Orbit Red is the fact-based agency that offers seamlessly integrated marketing solutions. It is one of the only full-service agencies in the world that has the processes capable of combining predictive consumer data, creativity and content production. Streamlining these competences delivers higher ROI at lower cost. Eliminating traditional silos also creates a simpler and more transparent process – so you get more action and less hot-air from your agency.

Tools designed for fast decision-making

Our tools are built to understand consumers no matter where they live. Cross boarders, cross communities we are able to understand behaviour and consumer drivers. One of the unique features of our tools is they enable real-time decision-making, shortening time to market and reducing costly errors.

Unlike most Martech, the essence of our tools is to qualify what you put into communication not how you automate it.

Our tools’ enabled process has a proven track record with some of the country’s top brands and we have yet to experience a process that hasn’t significantly increased the marketing ROI.

Data

Orbit Red doesn’t use traditional types of data and analysis. Our tools offer clearer understanding of the consumer drivers, consumers’ brand relationships and market dynamics. Message Modelling™ predicts consumer response and creates a success roadmap that is simple to understand and ensures objectivity end-to-end.

Creation

Traditionally, agency creatives do not use data to create communication ideas. At Orbit Red our creatives are trained to work with data and thoroughly understand the implications of the findings. The result is big ideas that work – not gut feeling and guesswork.

Connections

Orbit Red offers complete and connected solutions that are simple to work with and cost less than the traditional multi agency approach. We build content programs designed to deliver on specific objectives on all relevant touch points from advertising to PR, from products to experiential and like the consumer, our integrated programs are ‘always on’.

 

See our cases here

Data

Orbit Red doesn’t use traditional types of data and analysis. Our tools offer clearer understanding of the consumer drivers, consumers’ brand relationships and market dynamics. Message Modelling™ predicts consumer response and creates a success roadmap that is simple to understand and ensures objectivity end-to-end.

Creation

Traditionally, agency creatives do not use data to create communication ideas. At Orbit Red our creatives are trained to work with data and thoroughly understand the implications of the findings. The result is big ideas that work – not gut feeling and guesswork.

Connections

Orbit Red offers complete and connected solutions that are simple to work with and cost less than the traditional multi agency approach. We build content programs designed to deliver on specific objectives on all relevant touch points from advertising to PR, from products to experiential and like the consumer, our integrated programs are ‘always on’.

 

See our cases here

The future of advertising

    At Orbit Red we don’t just create integrated marketing ideas, we make fully integrated content programs. This end-to-end delivery means it's possible for brands to leverage their full potential by having all consumer touchpoints aligned and linked to the brand objectives. This is how brands grow.

    Linking the marketing idea and the content creation together, not only saves a considerable amount of time and money, it also ensures that there is a marketing purpose for every contact point.

    To manage the content Orbit Red uses a unique AI-powered brand hub, which ensures stakeholders have access to and can work seamlessly with all brand assets.

    Our simple integrated programs now allow for brands – regardless of size – to benefit from full integration and the high ROI it creates.

    Spend time with us?

    We never cross our fingers at Orbit Red because we’re fact-based. We have replaced the slow traditional agency process, with a fast and objective data-driven approach. Our output is also different, as we deliver always on programs that work across advertising, PR, CSR, product and design. And did we mention our creatives are among the top both locally and internationally? If you think it’s time to try something different then gives us a call.

    Publications

    FAQ

    ×

    What is Orbit Red?

    Orbit Red are the consumer communication specialists. We are the only combined full-service advertising agency and analysis bureau in the Nordic region. We are also one of the only communication companies in the world that have the processes ensuring consumer data is effectively leveraged.

    Where does the name Orbit Red come from?

    Orbit is our ambition. Red is the country colour.

    Is it a goodbye to ’the agency’?

    Yes, we opted to change The Orbit Agency’s name to Orbit Red as we felt it better represented the company’s broader capabilities. Although we have a less colourful logo we are still the same key people.

    Is Orbit Red an advertising agency or a digital agency?

    Both, as almost all of the projects we undertake result in digital communication of some sort. We work effectively across medias; SoMe, websites, apps, e-shops, newsletters, banner ads and all traditional medias are part of our daily delivery. If you’d like to see our capabilities we’d be happy to provide you with a relevant case study.

    If you are looking for a bespoke digital platform or digital product that requires deeper development processes we recommend you contact Thomas Thorstholm at INNX – the digital innovation company.

    What services does Orbit Red offer?

    Communication
    We create consumer-centric communication for products, brands & services
    Data
    We deliver a unique form of actionable consumer data – Message Modelling™ – for marketing departments, advertising agencies and media bureaus.
    Innovation
    We develop primary strategies for product positioning and consumer acceptance.
    &
    Create go-to-market strategies for pre-developed & mature projects

    How does Orbit Red differ from any other agency?

    Orbit Red approaches communication tasks with a completely different mindset, different tools, different data set and a unique process that fuses creativity and data.

    How do we differ from a regular analysis bureau?

    We believe the weakest point of analysis is in the human interpretation of data.
    At Orbit Red we produce and gather data that predicts consumer response.
    For us consumer observation is nice to have. Consumer action is a must have.

    Are you creatively ranked agency?

    Yes, our creative department is one of the most consistently awarded departments in the Nordic region.

    Why would you choose Orbit Red?

    You would choose Orbit Red if you wanted consumer validated communication.
    Or if you wanted to know the potential of a campaign before you invested in it.

    What is it like working with Orbit Red?

    Fun hopefully. We have meetings and make presentations just like a traditional agency, but from that point on we’re very different. You will only work with seasoned professionals and we place a very high price on transparency and performance.

    What is the advantage of Message Modelling?

    The data allows Marketeers to evaluate the relative strength or weakness of consumer messages. In macro terms it makes your advertising spend go further. In micro terms it can make a like-for-like banner campaign perform 37% better.

    Is Message Modelling Expensive?

    No. The cost compared to other types of data is very reasonable.
    Of course, the cost of message modelling varies depending on market size. There are some saving ratios depending on market size – World, European or a single country data packages. Please contact us if you’d like to get a more accurate cost estimate.

    Do I have to use Message Modelling to work with Orbit Red?

    No. In some cases we would not recommend Message Modelling. For instance, if you already know what you want to do or the communication idea has already been consumer validated, there would be no need for more data. Also, for small jobs or specific on-going tasks Message Modelling would not be necessary.

    Do I have to use Orbit Red to get Message Modelling?

    No. A significant part of our business is white-labelling Message Modelling for marketing departments, advertising agencies, in-house agencies and media bureaus.

    Buzzword Bingo?

    Buzzwords come and go but validated results speak for themselves. We founded Orbit Red to bring data and creativity together, that’s disruption! Opps another buzzword.

    Is your CVR number still the same?

    Yes. CVR No. 36 49 97 45

    Where can I find you?

    Right in the heart of Copenhagen at Niels Hemmingsensgade 1,1. floor, 1153 Copenhagen K
    More about parking etc. at the bottom of your webpage.

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    Christmas In Numbers
    2017

    Christmas In Numbers (Julen i Tal) is a guide, that will improve your small talk skills. The book is based on analysis, data, statistics and Social Media-data gathered from 746.998.338 interactions on Facebook, YouTube and Instagram and gives you a unique knowledge about a lot of things you may or may not need to know. Based on the motto: Better to know a little about a lot, than a lot about a little Julen i Tal will leave you wiser on subjects ranging from G-strings and Bockwurst to Yala the hippo.

    Christmas In Numbers
    2016

    Christmas In Numbers (Julen i Tal) is the first in a series of Orbit publications that focuses on consumers in a specific context. The book is based on analysis, data and statistics and will transform your view of the holiday season. Regardless of how turned on you are by data driven insights, we promise that you will become wiser on a large range of Christmas related subjects such as erythropoietin (EPO), Danish sausages, photocopy machines, condoms and consumers consumption of prunes. That is of course if you manage to read the entire book and statistically there’s only a 25% chance of that.

    The Two-Headed
    Consumer

    The Two Headed-Consumer unlocks the secrets of the modern consumer. It explores how our media habits are merely the symptoms of a far deeper shift in the consumer mindset generated by the maturing of connected technology and its integration into our everyday lives. It exposes how the expanding digital economy has created a new set of preconditions for companies and brands wishing to engage with consumers. And it studies how marketing attention have been distracted by coming to terms with the new media landscape – while far more fundamental changes have occurred to the traditional consumer-brand relationship.

    The Two-Headed Consumer does not spell the death of marketing as we know it, quite the contrary, it illustrates how there has never been a time where leadership and marketing vision are so greatly needed.

    The Echo Effect

    The Echo Effect is the companion publication to The Two Headed Consumer. The Echo Effect challenges the communication industry’s deep-seated work processes and methodologies that have been employed since the Mad Men days. It looks at how true innovation is in short supply and shows how the aging advertising industry still prefers to rely on guesswork rather than leveraging the new types of data available today.
     
    The Echo Effect outlines the practical steps needed to reconnect with the consumer. It details new consumer-centric methods and approaches to developing effective marketing communication. The book looks beyond the hype of the new media landscape and outlines the must haves & must knows needed to create effective communication strategies that echo.

    References

    Collaborators

    About

    ×

    Thomas Nolsøe

    CEO / Partner

    <a href=”tel:+4553803339″>+45 53 80 33 39</a>

    <a href=”mailto:thomas.nolsoee@orbitred.dk”>nolsoee@orbitred.dk</a>

    Simon Wooller

    Creative Director / Partner

    +45 25 68 68 68

    simon@orbitred.dk

    Thomas Thorstholm

    CSO / Partner

    +45 20 15 68 08

    thomas@orbitred.dk

    ×

    Orbit Red
    was founded on
    a simple principle:
    Add value

    At the basic level that means an agency that is efficient, accountable and approachable with a high level of senior management, strategic management, account handling and creative skills. But to us adding value really means bringing our consumer understanding to your business so we can develop tactics that help you win your must-win-battles and create effective strategies for long-term brand growth.

    Data Vs Creativity
    We take the power of creativity very seriously but never let it cloud our judgment. Our track record illustrates that this is not merely an ideal but a commitment. In 1999 we created our first digitally integrated campaign for Sony – one of the first anywhere in the world. Since then we have pioneered viral marketing with Quiksilver’s Dynamite Surfer and Sprite’s No Sugar No Bullsh*t campaign – one of Coca-Cola’s first content campaigns. We were behind the Danish Cancer Associations Frederik Fetterlein social media campaign and created some of Denmark’s most effective and loved universes. This year we’ve created one of the country’s first global influencer campaigns for Dynaudio. To see more of Orbit Red's work visit orbit.marketing

    New Media Vs Old media
    Although the majority of our work is digitally based communication, we’ve spent years working in top international and local agencies so we have been well schooled in the traditional disciplines of TV, print, outdoor, radio and POS etc. In our day-to-day business we handle big things and small things – we care as much about a single social media update or web banner as we do about a fully

    integrated digital campaign. We’re excited about the possibilities of influencer marketing and know how to effectively leverage branded content. We also develop apps, hybrid apps, websites and webshops as well as developing strategies for innovation projects.

    We have Danish, English, Swedish and Norwegian written and spoken language capacity in-house.

    Independent Vs Network
    Although we are a proud independent agency and already handle pan-European or pan-Nordic accounts, we have made alliances with other like-minded agencies around Europe allowing us to operate just like a network, should you require that.

    Chemistry & Karma
    We believe chemistry is the catalyst for creating a positive and productive working partnership. Our hope would also be that any collaboration would include a dash of charisma. One thing is certain, we will always be there for you and your brand on a daily basis.

    Let’s meet, so we can learn about your challenges and hear more about your vision for the future.

    Over the years we have worked with brilliant Marketeers on a wide range of products and services. From traditional advertising to integrated campaigns, viral, digital and social media concepts.

    Automotive & Services
    • Peugeot
    • Audi
    • Mazda
    • Smart
    • Nissan
    • Toyota
    • Statoil
    • Shell
    Clothing, Footwear & Accessories
    • Quiksilver
    • Louis Nielsen/Specsavers
    • Brantano
    Consumer Electronics
    • Audiofly
    • Logitech
    • Sony Ericson
    • Sony
    • Casio
    • Dynaudio
    • Panasonic
    Corporate Image & Communication
    • Mærsk
    • Clear Channel
    • Gyldendahl
    • Mærsk
    Cosmetics, Beauty, Toiletries & Pharmacy
    • P&G
    • + Pampers
    • + Ariel
    • + Vidal Sasson
    • + Olay
    • Benadryl
    • Bayer
    • + Penta-vite
    Digital Retailing
    • L’easy
    • Doop Store
    Drinks (Alcoholic & Non-Alcoholic)
    • Coca-Cola
    • + Coca-Cola
    • + Sprite
    • + Fanta
    • + Powerade
    • + Burn
    • + Kildevæld
    • Carlsberg
    • + Carlsberg Pilsner
    • + Carls
    • + Tuborg
    • HansJust
    • + Roses Lime
    • + Sierra Tequila
    • + SKKY Vodka
    • + King George IV
    • Ribe Brewery
    • Schweppes
    • Evian
    Financial Services
    • SkandiaBanken
    • Danica Pension
    • E*Trade
    • Alm. Brand
    Food & Beverage
    • Dragsbæk
    • + Bakkedal
    • + Ama
    • Nestlé
    • + After Eight
    • Unilever
    • + Becel
    • + Knorr
    • Cadbury / Kraft
    • + Stimorol
    • + Freia
    • + V6
    • + Philadelphia
    • Schulstad
    • + Levebrød
    • + Det gode
    • Tulip
    • + Tulip
    • + Gøl
    • + SteffHoulberg
    • + Den Grønne Slagter
    • + Mou
    • Kellogg’s
    • + Corn Flakes
    • + Special K
    • + All Bran
    • + Coco Pops
    • + Frosties
    • General Mills
    • + Old El Paso
    • Arnotts Biscuits (All brands)
    • Smiths Snack Foods
    • + Smiths Chips
    • + CC’s
    • + Samboy
    • + Twisties
    • Harmonie
    • Blue Dragon (AB World Foods)
    • Sara Lee
    • Douwe Egberts
    • + Merrild Kaffe
    • + Pickwick
    Public Service Communication
    • Danish Cancer Society
    • Aids foundation
    • Red Cross International
    • Amnesty international
    • Danish Road Safety
    Publications & Printed Media
    • Femina
    Retail Stores, Restaurants & Fast Food Outlets
    • Magasin
    • Blockbuster
    • McDonalds
    • Sizzler
    • Reef & Beef
    • Kvik Køkkener
    • Expert
    • PPG Industries
    • + Dyrup
    • + Gori
    Travel, Transport & Tourism
    • Kilroy Travels
    • Storebælt
    • Scanlines
    • DFDS
    TV, Cable Services & Mobile Carrier services
    • TDC
    • Boxer
    • DR
    • YouSee
    • MTV Nordic
    • TV 2
    • Cmore (tidl. Canal+)
    • Canal 9
    • Canal 8
    • Cmore Play
    • Optus (Australia)
    ×

    Anders M. R. Sørensen, Head of Sales Activities, Danske Bank Business Banking (formerly Marketing Director at YouSee)

    “At YouSee we developed a competitive edge in the market via maximum utilization of customer insights and data validation of key messages into the creative development. This combined with a setup for development and production that pushed budgets to an efficient level that’s unheard of in the category. It was proof of a modern marketing mindset that these achievments was reached together with and in some cases driven by the creative agency.”

    ”I’ve worked with the two partners across multiple positions and companies. What impressed me most was the creation of a global sales effort, where we integrated response data into the process in a way that wasn’t seen before within Maersk Line. Not only did it mean an output that really stood out from our previous communications, but also a take up in the local markets far above all expectations”

    Anders Nørgaard, Senior Communications Partner at Maersk Line

    Johan Stenmarck, VP Global Marketing at Laureate International Universities (tidl. Head of Marketing, Northern Europe at Kraft Foods & Global Brand Director at Logitech)

    “Working with creative partners who embrace both the digital landscape as well as the business environment of international companies is critical to the joint ability to create results. These abilities are hard to nd – and certainly ones that makes you continue the relationship regardless of the names on the door.”

    “Transforming traditional marketing programmes into a digital and social media driven effort can be a steep challenge. Working with Simon & Thomas meant not only quite remarkable results but also a process where the confidence of success was built gradually before the launch. That made a big difference when launching Mazda Happy Dogs in Denmark, which is now creating lots of attention in our International system”

    Neno Stojanovic, Communications Manager at Mazda Motor Danmark

    Mads Aaggaard, Marketing Director, Stark (former Marketing Director at Dynaudio, Systemfrugt & Tulip)

    “Precision and accuracy is key to marketing today. There is no room for mistakes, we have to make sure that our consumers understand us first time. This calls for new approaches and tools in both marketing and agency organizations. To me Message Modelling is a great example of the new approach. Even non-marketeers will like this process, as it makes sense and is easy to follow step by step – and helps you to avoid previous lengthy and wasteful processes.”

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    With so many new companies and new faces entering and exiting our industry, it is important for us to ensure a professional level of delivery for our clients. That’s why we like to collaborate with specialists we trust and that have a reliable track record.

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    0 min. from the city centre
    3 min. from Illum’s parking
    5 min. from Jeudan’s parking
    6 min. from Magasin’s parking

     

    Orbit Red is situated right amongst the consumers, the shops and the brands, constantly reminding us of the competition we and our clients are facing. If you come by car and you’re an optimist you could find a parking spot right around the corner. If you are a realist, you will always find a spot in one of the parking houses nearby. If you come and go by taxi, Højbro Plads is the place to be.


    Orbit Red ApS
    Niels Hemmingsens Gade 1, 1. sal
    DK-1153 Copenhagen
    Tel. +45 20 15 68 08
    CVR nr: 36 49 97 45


    Find us here


    Orbit Red ApS
    Niels Hemmingsens Gade 1, 1. sal
    DK-1153 Copenhagen
    Tel. +45 20 15 68 08
    CVR nr: 36 49 97 45

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